Let’s Never Settle

South Korea: Starbucks does cherry blossom season properly

Spring in Korea means Starbucks turns pink. Seasonal cherry blossom merch, a Spring Season Blend coffee bag, limited desserts and kitty madeleines.

Starbucks in Korea treats spring as an event. The whole shop turns pink for cherry blossom season, and the merch shelf gets a full seasonal range that’s gone by summer.

Cherry blossom season on the Starbucks merch shelf. Watch on YouTube

There’s a Spring Season Blend coffee bag, a menu board of blossom drinks, limited desserts and the kitty madeleines. It’s a coffee chain, but the seasonal stuff is done better here than anywhere else we’ve seen it.

More Korean shopping: the shops that sell nothing but cute things, Emart and convenience stores. The rest is on our South Korea page.