Let’s Never Settle

Seoul, South Korea: The shops that sell nothing but cute things

Whole shops in Korea exist for soft, squeaky, pastel things you didn’t know you wanted. Hello Kitty and Kuromi flip flops, and a stationery shop we couldn’t leave.

Korea has a whole retail category we don’t really have at home: shops that sell cute. Not toys, not homeware exactly, just soft pastel objects that are pleasant to hold.

Hello Kitty and Kuromi flip flops, and every other pair we wanted. Watch on YouTube

The flip flops and slippers were the first trap. Sanrio characters on everything, sizes stacked to the ceiling, and prices low enough that walking out with none of them felt like a mistake.

A shop where everything is soft, squeaky and satisfying to press. Watch on YouTube

The second shop was worse. Everything in it squeaked, squished or clicked, and we spent longer there than we did in some museums.

If you want the bigger shopping trips, there’s the Olive Young haul, the small finds we didn’t plan to buy and a supermarket run at Emart. Everything else is on our South Korea page.