Olive Young N Seongsu isn’t really a shop. It’s a building full of K-beauty: skincare, makeup, fragrance, wellness and lifestyle products, floor after floor of it, and it’s the biggest Olive Young in Seoul.
We explored the entire store floor by floor, testing products and hunting down the trending Korean beauty brands everyone asks about. Sheet masks, lip care, sunscreen, supplements, if K-beauty makes it, this place stocks it. We ended up spending over ₩225,000, and here’s the fun part: we’re giving it all away to subscribers. The giveaway details are in the video and its description on YouTube.
If you’re visiting Seoul and have any interest in Korean skincare or beauty, put Seongsu on your list, this store alone is worth the trip across town. And if you can’t get to Korea yet, the video is the next best thing to walking the aisles yourself.
What went out to subscribers
The haul didn’t stay with us. These two shorts show what was in the bag.
This is the whole K-beauty haul from the biggest Olive Young in Seoul in one go: popular skincare on one side, fun Korean makeup finds on the other, and all of it going to subscribers. If you’re into K-beauty and hunting for new skincare to try, start here.
The skincare bundle is all award winners from Olive Young: Round Lab’s birch juice moisturising sun cream, Goodal’s heartleaf calming sun cream, Anua’s PDRN and hyaluron glow pads, S.Nature’s aqua squalane moisture cream, Torriden lip essence and a collagen sheet mask. Two sunscreens, because Korea takes SPF seriously and so should you.
One store, one afternoon, and a bag that went straight back out again. That’s about as Seoul as shopping gets.
The giveaway ran to makeup as well as skincare, so here's the other half of what came home with us from Seongsu: the most-wanted shelf, picked out for subscribers.
More from this city in our Seoul story. There’s more from this trip on our YouTube channel, we film the real sights and sounds, no fluff. You’ll also find us on TikTok and Instagram.