Seoul, South Korea: The Louis Vuitton cafe, where the room is the point
The Louis Vuitton cafe in Seoul: a bronze column, a woven ceiling, cakes embossed with the monogram, and a room that reads as a gallery rather than a coffee stop.
Seoul’s cafe scene long ago stopped being about coffee, and this is the far end of that. The Louis Vuitton cafe sits above the maison in Cheongdam, and it reads as a gallery you happen to be allowed to eat in.
The Louis Vuitton cafe in Seoul is stunning, and it feels more like an art gallery than a place to eat. Every detail is considered, from the decor to the way the desserts arrive at the table. It’s a fashion cafe rather than a coffee stop, and it’s worth an hour of any Seoul trip.
The Louis Vuitton cafe the next day. The room does a lot of the work: bronze column, woven ceiling, monogrammed everything.A chocolate cake embossed with the monogram, on a plate with the same monogram. They commit.The other one: berries, candied peel and monogrammed petals around the edge. Almost too pretty to cut.Booth seating next to a stack of monogrammed trunks. We had one coffee, three desserts and a very good time.
More from this city in our Seoul story. There’s more from this trip on our YouTube channel, we film the real sights and sounds, no fluff. You’ll also find us on TikTok and Instagram.
